The iGaming industry opened 2026 with a clear signal: the era of generic live casino experiences is over. What is replacing it is a design-driven arms race — where branded studio environments, cross-vertical game formats, and expansion into brand-new regulated markets are defining who wins and who disappears. Here is what is shaping the live casino world right now, and what it means for operators investing in design and production. Slots IP Meets the Live Casino Floor The bi